In the world of entrepreneurship, resilience often becomes the cornerstone of success. For Hari Mishra and Ankit Rajput, the journey from financial struggle to pioneering a thriving B2B fashion business is a testament to their determination and innovative thinking. The co-founders of Nona Lifestyle, their story is one of transformation, adaptation, and unwavering commitment.
A Rocky Start and the Birth of Nona Lifestyle:
The entrepreneurial journey for Hari and Ankit began with the creation of Poptailor, a custom clothing brand and design studio based in Mumbai in 2016. Despite their passion and efforts, Poptailor’s resources dwindled within a year, leaving the partners in a dire financial situation. Forced to reevaluate their path, they made a pivotal decision to pivot from a B2C model to a B2B approach.
Struggling to make ends meet, Hari and Ankit recognized an unmet need in the market: the challenge that startups, hotels, and corporations faced in sourcing uniforms and clothing for their employees. This realization marked the genesis of Nona Lifestyle, a brand with a mission to bridge this gap in a more organized and efficient manner.
A Determined Pivot to B2B:
To transform their vision into reality, Hari and Ankit knew they needed robust cash flow and investments. With sheer determination, they shifted their focus to a B2B model, borrowing funds to procure raw materials for the new venture. They immersed themselves in textile markets, building relationships with suppliers and tirelessly hunting for customers.
Their tenacity paid off when they secured an order from OYO for 70 t-shirts, a pivotal breakthrough that led to the establishment of theStyleWorx, a brand under Nona Lifestyle. This marked their official entry into the B2B market, offering high-quality workwear and free design support to enhance brand visibility.
Scaling Up and Expanding Horizons:
With their initial success, Hari and Ankit’s brand began to gain traction. Clients like Coca Cola, Zomato, Delhivery, and more recognized the value of theStyleWorx’s offerings. The brand’s commitment to quality and innovation allowed them to carve a niche in the industry.
As their business grew, Hari and Ankit faced the challenge of assembling a talented team despite budget constraints. Undeterred, they assembled a dedicated workforce and transitioned to a co-working space in Janakpuri. Today, their company boasts a full-time team of 40 employees and an additional 50 factory workers.
A Portfolio of Brands and Steady Growth:
Under the umbrella of Nona Lifestyle, Hari and Ankit expanded their offerings, creating two distinct brands: Limone Fresco and Harold Meagan. While Limone Fresco caters to soft furnishing products for various sectors, Harold Meagan focuses on luxury clothing for trend-conscious consumers.
This strategic expansion led Nona Lifestyle to achieve a remarkable turnover of Rs. 20 crore in the fiscal year 2019-20, with a growth rate of 160 percent. Their unwavering commitment to customer needs, an adaptive approach, and a dynamic team have propelled Nona Lifestyle to become a leading supplier of work wear to the hospitality and food delivery industries across five countries.
A Promising Future
As Nona Lifestyle continues to thrive, Hari and Ankit’s dedication remains unwavering. With manufacturing units in Gurugram and Ahmedabad, an inventory-light model, and a customer-centric approach, they are well-equipped to navigate challenges and competition. Their agility, honest pricing, and ability to meet market dynamics have set them apart as industry leaders.
Hari and Ankit’s journey from adversity to success is an inspiring tale of resilience, adaptability, and innovation. As they march forward, Nona Lifestyle’s commitment to delivering quality, value, and customer satisfaction positions them for a future that holds endless possibilities.