In a world where technology continually shapes our lives, three friends and colleagues, Neeraj Mehta, Dr. Nadeera Nilupamali, and Sudheera Lakmal, found inspiration in addressing a global issue—childhood immunization. Their collective vision gave birth to ImmunifyMe in 2017, a healthcare startup leveraging technology to ensure every child receives timely vaccinations and, ultimately, a healthier start in life. Despite the life-saving potential of vaccinations, a staggering three million children worldwide face the threat of preventable diseases due to inadequate immunization. Shockingly, one in every five children misses out on this critical healthcare measure. This alarming reality deeply unsettled Neeraj, Nadeera, and Sudheera, propelling them towards a mission that could change countless lives.
The genesis of ImmunifyMe began modestly with a Facebook page aimed at educating the public about the importance of vaccines. Neeraj, who actively participated in the Pulse Polio program, discovered a glaring issue—the lack of a comprehensive monitoring system for vaccinations. This gap resulted in some children receiving duplicate doses, putting their health at risk. Neeraj Mehta, reflecting on their journey, states, “ImmunifyMe was born out of a need to solve a global problem. We realized that vaccines are the most cost-effective means of preventing diseases and laying the foundation for healthy children and nations.”
ImmunifyMe has emerged as a cloud-based ecosystem comprising a web interface, a mobile application, and a smart card. Its primary mission is to ensure that no child misses a crucial vaccination by sending automated reminders to parents and caretakers about upcoming immunizations and vaccination camps. One of its critical functions is maintaining an exhaustive record of a child’s immunization history, mitigating the risk of double doses or missed vaccinations. Whether in high-tech or low-tech environments, ImmunifyMe adapts to each country’s national vaccination policies, ensuring that every child has access to quality healthcare.
Additionally, if a user misplaces their vaccination card, ImmunifyMe offers a straightforward solution—request a new card with all previous records. Even individuals with basic analog phones can register and receive notifications via SMS or voice calls, ensuring inclusivity. Developing ImmunifyMe was not without its challenges. It took a year and a half of planning and two more years to bring the product to fruition. The hurdles included convincing policymakers to embrace change, understanding country-specific requirements, providing training on system usage, and educating the public.
ImmunifyMe strategically collaborated with the private sector and conducted small-scale pilots to garner the attention of policymakers. These projects spanned various developing countries, allowing the team to fine-tune the system to meet both high-tech and low-tech requirements. One-on-one training sessions with healthcare providers ensured that they were proficient in using the platform. The founding team’s diverse expertise is a significant asset. Neeraj, an MBA graduate from the National University of Singapore, possesses nearly a decade of experience in the healthcare sector. Dr. Nadeera brings virology knowledge crucial for product development, while Sudheera’s expertise as a cloud architect ensures the platform’s robust technology foundation.
While specific financial details remain undisclosed, ImmunifyMe generates revenue through subscription fees for its smart cards and offers B2B subscriptions to private hospitals and pharmaceutical companies. The platform also manages vaccination and immunization campaigns, conducts training programs for healthcare volunteers, and spearheads marketing campaigns for vaccine manufacturers. Currently, ImmunifyMe monitors the health of 42,000 children and boasts a month-on-month growth rate of 56%. The platform has earned a gross revenue of $120,000 to date. With over 128 million children born worldwide annually, the team sees immense potential in the early childhood care market, focusing on India and Africa, where approximately 60 million children are born each year.
ImmunifyMe received grants totaling around $300,000 to develop its innovative solution. The Serum Institute of India, the world’s largest vaccine manufacturer by the number of doses, made a seed investment of $1 million in the startup. In a healthcare ecosystem teeming with startups focused on preventive care, ImmunifyMe stands out by addressing the critical area of early childhood and immunization. While various startups offer preventive solutions based on genetic makeup or general health, ImmunifyMe prioritizes the health of children through timely vaccinations. As ImmunifyMe looks ahead, its roadmap includes streamlining vaccination monitoring, enhancing record-keeping and outreach, and providing verifiable proof that can seamlessly integrate with existing identity management systems. The startup’s vision encompasses timely interventions during outbreaks, robust disease surveillance, and informed policymaking to bridge the immunization gap.
In conclusion, Neeraj Mehta, Dr. Nadeera Nilupamali, and Sudheera Lakmal’s journey with ImmunifyMe showcases the transformative power of technology in healthcare. Their unwavering commitment to ensuring every child receives life-saving vaccinations reflects a broader mission—to create healthier children, nations, and a brighter future for all.