In a world where humidity control is paramount for health, comfort, and various industries, Bry-Air, a leading dehumidifier manufacturer, has been instrumental in transforming this landscape in India. At the helm of this pioneering venture is Deepak Pahwa, Chairman, and Managing Director of Bry-Air, who has successfully introduced and popularized dehumidifiers in India.
The Genesis of Bry-Air
Bry-Air’s roots trace back to its founder, Art Harms, who established the company in the United States in 1964. Art Harms was associated with Carrier Engineering Corporation, renowned for its expertise in air conditioning engineering. In 1979, Deepak Pahwa set up a sales company in India and ventured into a joint venture with Bry-Air Inc. USA in 1981. Today, Bry-Air (Asia) stands as a financially independent entity after acquiring the equity of its JV partner. In 2006, the company secured global rights to the Bry-Air name, granting limited use to its erstwhile JV partners in the USA, Canada, and Mexico.
Deepak Pahwa‘s journey to Bry-Air involved a background in electrical engineering, followed by three years at an instrument measuring company and seven years in his brother’s air-conditioning business. In 1979, he embarked on his Bry-Air journey, leading the company into a transformative era.
Popularizing the Unknown: Importance of Moisture Control
Moisture can be a production process’s worst enemy, a fact that was not widely recognized or understood. Deepak Pahwa comments, “People did not know much about the importance of moisture or, even if they did, they lacked the knowledge to address moisture control effectively.” To raise awareness about Bry-Air‘s solutions, Deepak targeted industries such as food, pharmaceuticals, and missile assembly.
Bry-Air provides end-to-end dry room solutions, leveraging technologies like Green DryPurge (GDP) to achieve low dew point control for hygroscopic and moisture-sensitive materials. Their manufacturing process is fully integrated, focusing on low humidity solutions and backed by extensive engineering, 3D design work, and CNC manufacturing operations.
The company has also invested heavily in research and development (R&D) centres and test labs, ensuring product excellence. All production takes place at Bry-Air’s manufacturing units in Manesar and Gurugram, Haryana, with additional facilities underway in Bhiwadi, Rajasthan, and Vadodara, Gujarat. Since 2007, Bry-Air has filed 123 patent applications worldwide for 13 new technologies, with 48 patents granted. The company boasts a global workforce of over 1,500 employees.
Global Expansion and Changing Perceptions:
Deepak observes a positive shift in India’s awareness of moisture control’s significance in production processes. He notes, “People have realized why moisture control is crucial in their production processes.” Under Deepak’s leadership, the Pahwa Group, comprising Bry-Air, DRI, Delair, and Technical Drying Services (TDS), has expanded globally. DRI specializes in components and systems for energy recovery, indoor air quality, evaporative cooling, dehumidification, and green buildings. Meanwhile, TDS offers humidity control, temperature control, drying, and water damage restoration solutions on a rental basis.
Bry-Air has established subsidiary plants in Malaysia, China, and Switzerland to develop specialized products. Their impressive client portfolio includes prestigious names like Beijing Airport (China), Infosys Technologies Limited (Pune), Thai Parliament (Thailand), National Theater (Malaysia), Pacific Controls (Dubai), K.E.M. Hospital (Australia), DRDO, NSTL, and BHEL.
Despite the challenges posed by the COVID-19 pandemic, Deepak maintains a forward-looking perspective. He emphasizes the broader economic slowdown’s potential impact, considering it a more significant concern than the temporary nature of the pandemic. Deepak remains optimistic about Bry-Air‘s future and looks forward to the company’s continued growth, including the development of new products that will shape industries and contribute to a healthier, more controlled environment.