The Gen-Z Entrepreneur and The Founder Of Super Smelly, Dipali Mathur

Dipali Mathur is the founder of Super Smelly, a toxin-free, natural-ingredient-based personal care brand for Generation Z that is the offspring of The Natturel and Kool Pvt Ltd. Dipali has almost a decade of professional experience as a successful private banker with businesses such as HSBC and StanChart.

She holds a chemistry honors degree from Delhi University and a postgraduate in Business Management. She was, nevertheless, always drawn to the idea of being a full-time entrepreneur. Despite the fact that the transition was difficult, she managed to do it with confidence. Magnifique Boutique Spas and Salons, which Dipali co-founded with her partner in 2016, was Dipali’s first foray into entrepreneurship. In 2018, she launched her second business with the same partner, Super Smelly, a toxin-free line of personal care products for Generation Z.

Dipali spends her free time fantasizing, doodling, and reading, just like her favorite courageous, daring, and principled character, Jo March. She has huge goals for Super Smelly and is often seen at the drawing board, brainstorming and introducing new wonders into the market, bursting with ideas and the tenacity to put them into action.
Dipali, who was named to Business World’s ’40 Under 40′ list, believes in working hard and taking risks. She is a go-getter from the start, energizing the entire staff with her energy and inventive ideas, and she maintains a tight open-door policy with everyone.