Story Of Joel Moore and His Brand Moore His Style

Joel Moore is a style and lifestyle blogger and the founder of Moore His Style, a fashion and lifestyle site that crosses the barriers between menswear and womenswear.

Joel Moore has his Instagram account named @moorehisstyle and he is on a quest to ‘break the barriers between menswear and womenswear.’ The New York-based blogger is known for posting Instagram photographs of himself donning new fashion items and collaborating with some of the industry’s largest and greatest brands. Joel also works with a lot of alcohol and gastronomic brands, like Apothic Wine, with whom he has a long-term agreement through 2020.

He began blogging in 2012, but it wasn’t until 2013 that he began to take it seriously. It all started after his freshman year of college, when he returned home for the summer to Raleigh, North Carolina, and was hired at the same job he had held during high school. He took it solely to supplement his income before going to school in New York City in the fall. Because living in New York isn’t cheap, he opted to pursue a second job at Forever 21. His parents began to notice how his technique had evolved and began assisting him with his photography. They had no idea he was submitting those photos on Instagram, where they were getting a lot of attention. That’s when he realized he wanted to tell a tale about why he dresses the way he does and what motivates him. As a result, his blog “Moore His Style” was created to share his thoughts on fashion, skincare, and home decor.