Shankar Prasad, Founder of India’s first Vegan Cosmetic Brand- Plum Goodness

Shankar Prasad is the founder of Plum Goodness, a Pureplay Skin Sciences sub-brand. Pureplay Skin Sciences is a new-age, values-driven, science-driven clean beauty and grooming firm that believes in doing good – to people and the environment. Their products are vegan and cruelty-free, and are developed with “good science” and proven plant-derived activities.

Shankar holds a BTech in chemical engineering from the Indian Institute of Technology, Bombay, and has worked at Hindustan Unilever Ltd for the past eight years (HUL). Following that, he earned his MBA at the Indian School of Business in Hyderabad, and worked for McKinsey and Everstone Capital.
Today, the chemical engineer who was drawn to the cosmetics industry’s thrills and challenges believes they are in good shape. Shankar used to be astounded by the diversity and quality of consumer brands accessible during his visits abroad. Plum, an idea that merges science with sustainability, was born in 2013.

Plum, which established its first offline store in Mumbai earlier this month, now has 750 assisted and 10,000 unassisted retail outlets in India, with plans to add 50 additional offline stores by 2023.
With a limited variety of color cosmetics, the brand provides roughly 40 products in skincare, body and bath needs. Grapeseed, sea buckthorn, wild cherries, kiwi, and chocolate are among the ingredients that might appeal to the quinoa generation.

The new-age beauty company has been concentrating on expanding its product portfolio and brand awareness in India, as well as in the United States, the Middle East, and South Asia. It recently debuted bath and body items as well as new skincare products.
Shankar is fascinated with product reviews, financial viability, channel partner satisfaction and feedback, new product launch success, repeat customer rate, and retail store productivity. Plum presently has roughly 60,000 monthly clients and plans to quadruple that number in the following year.