Rohit Chawla Revolutionizing Haircare with Personalization Through Bare Anatomy

Rohit Chawla ‘s entrepreneurial journey is a tale of innovation, customization, and determination in the realm of personal care. Having co-founded The Man Company, he gained valuable insights into the personal care market. However, it was his observation that, despite years of progress, common products like shampoos and conditioners remained generic and unsuitable for diverse hair types and needs that sparked his vision for his second start up, Bare Anatomy. Bare Anatomy, a beauty tech start-up, is driven by the belief that personalization is the future of the beauty industry. Leveraging advanced scientific technology, the company offers a ground-breaking approach to haircare by crafting tailored solutions for individuals based on their unique hair profiles, including type, texture, and environmental factors.

The company’s product range includes personalized shampoos, conditioners, hair oils, hair serums, and hair masks. What sets Bare Anatomy apart is its commitment to freshness and customization – all products are freshly made to order and personalized according to each customer’s specific requirements. Prices for their shampoos start at Rs 750. To avail of these personalized products, customers take a quiz on the Bare Anatomy website, answering questions related to their hair profile and preferences. This interactive process allows customers to select their hair goals, choose product colours and fragrances, and even personalize the product label with their names.

Bare Anatomy‘s unique selling proposition is its data-driven approach. The company utilizes data analysis to understand factors such as hair texture, scalp type, lifestyle, and diet, offering natural, vegan, and cruelty-free products tailored to individual needs. To ensure the highest quality and authenticity, Bare Anatomy sources raw materials from their places of origin. For instance, shea butter is procured from Ghana, and Moroccan oil hails from Morocco.

Rohit Chawla emphasizes the company’s investment in research and development, including the establishment of a laboratory in Gurugram. This commitment to innovation extends to the brand’s product range, which has expanded to include hair serums, hair oils, and hair masks. Collaborators like Sifat Khurana and Vimal Bhola, an ex-Unilever and Johnson & Johnson executive responsible for R&D, have played key roles in driving Bare Anatomy’s success. The innovative “Just in Time” (JIT) model adopted by Bare Anatomy aligns with its commitment to personalization. Unlike mass-produced haircare products, Bare Anatomy’s JIT approach ensures freshly crafted products with no inventory. This method allows the company to focus on educating customers about their hair health and providing tailored solutions.

While Bare Anatomy started by selling products through its own e-commerce platform, the JIT model and personalized quiz system make it challenging to sell on external e-commerce platforms. The company has also chosen not to enter the retail market and remains dedicated to strengthening its online presence. Since its inception in 2018, Bare Anatomy has experienced remarkable growth, with a tenfold increase in customers over nine months, totalling 20,000 customers.

Challenges lie ahead, particularly regarding scaling the customization process and addressing sudden spikes in demand. Mass-market producers with longer shelf lives and preservatives may find these challenges less daunting. However, Bare Anatomy’s commitment to quality and personalization remains unwavering. The future holds significant expansion for Bare Anatomy. The company aims to diversify its product offerings within the haircare category and place a stronger emphasis on educating customers about the importance of personalized hair care solutions. Rohit Chawla’s vision for Bare Anatomy is set to redefine the beauty and personal care industry, one personalized product at a time.