Rachna Khanna Empowering Parents with Pinwi, the Interest-Focused Child Development App

In today’s world of endless career possibilities, guiding children towards their true interests and passions can be a daunting task. Rachna Khanna, the visionary founder of Pinwi, recognized this challenge and embarked on a mission to help parents understand and nurture their child’s genuine interests. Pinwi, short for Play-Interest-Wise, is a revolutionary mobile app developed by Hatch Tact Innovations, offering data-driven insights into child development. It empowers parents to support their children’s natural instincts, fostering personal growth rather than imposing predetermined career paths.

Pinwi’s Purpose:

Pinwi, driven by Rachna’s vision, serves as a neutral counsellor for parents seeking to understand and support their child’s interests. This innovative app takes on the role of a trusted advisor, guiding parents in recognizing and nurturing their child’s passions. Rachna’s aspiration is to help children make informed choices based on their personal motivation, enabling them to thrive in their chosen paths. Rachna’s journey to creating Pinwi began during a career break. After a successful 12-year stint in the media industry, she realized her choices were often influenced by societal expectations rather than her true desires. This realization ignited a spark: the need to guide children towards making authentic career and life choices.

Pinwi emerged as a brainchild of intense research on the factors shaping our interests. Rachna, along with a team of dedicated professionals, including mothers, teachers, educators, and a developmental psychologist, crafted the app as a powerful tool for parents. The goal was to empower parents to make informed decisions regarding their child’s interests and aspirations. Pinwi leverages a proprietary data-driven interest mapping methodology, derived from extensive research and insights gathered directly from children over time. The app provides personalized insights into a child’s interests, offering recommendations for activities aligned with these preferences. It features distinct user interfaces for both parents and children, creating a unique experience for each.

How Pinwi Works:

Understanding a child’s likes and dislikes can be challenging for parents. Pinwi simplifies this process through a gamified, interactive mobile interface. Children self-report their preferences by rating daily activities, creating wish lists, and sharing activity-based posts with friends. This data is then analysed to generate valuable insights for parents. Pinwi maps interests across various categories, including Social Interaction, Working with Hands, Creative Expression, Numerical Thinking, and Thrill & Adventure, among others. For in-depth analyses, parents can upgrade to Pinwi Full Access for a nominal fee, fostering a deeper understanding of their child’s interests.

Rachna Khanna’s Pinwi app has already made a significant impact on parents seeking to empower their children to make choices aligned with their passions. The app, available on both Android and iOS platforms, continues to gain popularity, with over 1,000 monthly downloads. Hatch Tact Innovations secured funding from mothers who experienced the app’s benefits during its research and beta phase. With a dedicated team of approximately 25 professionals, Pinwi currently follows a direct-to-consumer business model. The team has ambitious plans to expand through institutional partnerships and intends to introduce Teen Pinwi, focusing on children aged 13 to 18, a crucial age group for making career-related choices.

Rachna Khanna’s Pinwi app represents a ground-breaking approach to child development. By emphasizing the importance of understanding and nurturing a child’s genuine interests, Pinwi empowers parents to become effective guides in their children’s lives. Rachna’s vision continues to shape the future of child development, ensuring that children can pursue their true passions and thrive in a world full of opportunities.