Otipy a digital platform that accesses farm-fresh products directly to the doorstep.

Otipy is a digital platform that helps consumers access farm-fresh produce directly at their doorstep at the best prices. It offers fruits, vegetables, groceries, bakery and dairy products, and homecare categories. It came up with seasonal categories as well like during Navratri, it had the festive store and in Diwali, it offered the gift packs category. This helps consumers to fulfill all their needs in one place only.

The emergence of cutting-edge technologies such as artificial intelligence, IoT, big data, and many more have created digital platforms to connect with consumers seamlessly all the time. Digital platforms are gaining popularity for managing end-to-end business processes efficiently and effectively to enhance customer experience

Otipy is a B2B2C community group buying platform for fresh produce (fruits and vegetables) in India and works closely with reseller partners, primarily women and neighborhood stores. It was launched in 2020 and today, Otipy has expanded its product categories to dairy and bakery, grocery, and home care. It sources its produce from farmers across Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. The company is fulfilling more than four lakh consumers across Delhi NCR. Otipy is registering double-digit growth month-on-month. 

The biggest challenge is to gear up the company for the next level of growth without compromising on customer experience. The team is building processes in the company that will make sure that the company scales smoothly. 

Otipy is working on expanding its product portfolio along with a steady geographical expansion in tier 1/2/3/4 markets. The aim is to accomplish a 5x jump in revenue in the financial year 2023.