Entrepreneurs
KS Bhatia Creating Revolution with Figgital
KS Bhatia is a first-generation entrepreneur and a renowned Business leader with over 20 years of expertise in industrial and corporate sales. KS Bhatia, an Amritsar native who started selling shawls and sweaters while studying engineering in Bengaluru, is now the Founder and CEO of Pumpkart and Figgital, and he has come a long way.
Figgital, established in Mohali, is a chain of modern retail consumer electronics stores with locations across India. Bhatia founded the franchise-based network to bring the retail experience directly to the consumer’s doorstep, particularly in Tier III, IV, and rural areas, where multi-consumer electronic stores such as Croma and Reliance Digital are few and eCommerce delivery takes roughly a week.
Figgital is a subsidiary of Pumpkart.com, a B2B E-commerce company that has been providing digital distribution of branded and non-branded products to retailers since 2015. Figgital was created with the goal of bringing a revolution to their valued consumers by allowing them to buy on-demand in response to the existing scenario of covid-19 across the country.
Figgital is a word that combines the words physical and digital. They have a physical presence with franchise stores and store-on-wheels, as well as an online presence with the Figgital website. The company’s next project is an online hyperlocal B2B2C platform that will democratize the consumer electronics sector.
The company has launched 40 stores in Karnataka and Punjab, as well as six “store on wheels” in Bihar, West Bengal, Maharashtra, Karnataka, and Uttar Pradesh, in just eight months.
With Figgital, Bhatia’s goal is to turn it into one of the largest concept retail stores in the world, catering to both B2B and limited B2C audiences by connecting Industries, Corporates, Institutions, and small businesses directly to Brands for their Appliances, Electronics, and Electrical needs.