Kapil Makhija: E-commerce Evolution with Unicommerce’s Decade-Long Journey

In the dynamic landscape of e-commerce, Kapil Makhija stands at the helm of Unicommerce, an integrated SaaS platform for post-purchase experience management that has witnessed remarkable growth over the past decade. Unicommerce recently achieved a significant milestone by processing more than 14 million orders in a week during the festive season sale, reporting a remarkable 50% year-on-year growth in festive order volumes. As the CEO of Unicommerce, Kapil Makhija’s strategic vision and leadership have played a pivotal role in positioning the platform as India’s largest e-commerce supply chain SaaS solution.

Founded in 2012, Unicommerce embarked on its journey when the e-commerce landscape in India was undergoing transformative changes. The surge in e-tail activity necessitated specialized technology solutions to manage the complexities of online sales. Kapil Makhija recognized this demand and spearheaded the creation of Unicommerce’s indigenous order management platform. The platform emerged as a solution for online businesses to efficiently manage orders from multiple marketplaces through a centralized platform, offering complete visibility of inventory and online orders.

Over the years, Kapil Makhija’s leadership has propelled Unicommerce from its initial focus on small and medium businesses to becoming a full-stack tech platform catering to large enterprises. Today, Unicommerce processes over 600 million orders annually, amounting to a substantial $7 billion in gross merchandise value (GMV). Makhija’s astute decision-making and adaptability to industry requirements have been instrumental in the company’s extraordinary growth.

Under Kapil Makhija’s guidance, Unicommerce has evolved into a comprehensive tech platform that manages every aspect of e-commerce operations, from order receipt to final delivery. The platform offers an end-to-end digital ecosystem for post-purchase experience management, enabling brands to enhance their customer offerings. Makhija’s strategic focus on providing a holistic solution has contributed to Unicommerce’s position as a leading player in the e-commerce supply chain SaaS domain.

In the last two years, Unicommerce, under Kapil Makhija’s leadership, has expanded its footprint beyond India. The platform now serves over 15 countries across Southeast Asia, South Asia, and the MENA region. Makhija’s vision for international growth involves building local teams to better understand and address market-specific requirements. Unicommerce’s journey from a predominantly Indian-focused platform to a globally recognized player reflects Makhija’s commitment to meeting the diverse needs of e-commerce businesses on a global scale.

A significant phase in Unicommerce’s evolution was the shift in focus from small and medium businesses to large enterprises. Kapil Makhija recognized the potential of catering to the unique needs of big companies, and this strategic pivot has resulted in large enterprises contributing to 80% of Unicommerce’s overall revenue. Makhija’s ability to adapt the business model to the evolving requirements of the industry has been pivotal in achieving robust growth, making Unicommerce a preferred choice for major corporations.

Looking ahead, Kapil Makhija envisions Unicommerce increasing its international business by over 500%. The platform aims to deepen its presence in emerging categories such as sports and fitness equipment, home decor, and nutraceuticals. Makhija’s strategic outlook involves capitalizing on the immense growth potential in these sectors. Additionally, Unicommerce has witnessed rising adoption in Tier II and Tier III cities of India, and Makhija anticipates this trend continuing in the coming years.