Harsimarbir Singh’s Leadership Propels beatXP, a D2C Fit-Tech Brand, to New Heights

In the dynamic landscape of health and fitness, Harsimarbir Singh has emerged as a driving force, leading beatXP, a Direct-to-Consumer (D2C) fitness-technology (fit-tech) brand under Pristyn Care. With a vision to create a comprehensive fitness ecosystem by integrating technology into daily wellness routines, Singh, along with a dedicated team, has propelled beatXP into the limelight. Under his leadership, beatXP has not only met the evolving demands of consumers but has also become a Rs 100-crore business, experiencing a remarkable 15-fold revenue growth since its inception.

The onset of the pandemic catalysed a significant shift in the fitness paradigm. From the traditional ‘fitness at the gym’ model, the narrative transformed into ‘fitness everywhere.’ Consumers began prioritizing products and services that contribute to overall wellness, reflecting a broader understanding of health beyond conventional gym routines. Recognizing this shift, beatXP, launched last year by Pristyn Care, strategically positioned itself to cater to the emerging needs of consumers seeking holistic fitness solutions.

beatXP, under Harsimarbir Singh’s leadership, has curated a range of over 15 innovative fitness technology products, with a focus on connected healthtech. The brand’s offerings span various categories, with body massagers emerging as one of the highest-selling. The introduction of advanced fit-tech body massagers has resonated well with consumers actively seeking products that contribute to their recovery and enhance day-to-day living.

Among beatXP’s top-selling products, the Bolt Massage Gun stands out. Also known as percussion massagers, these devices are designed to alleviate muscle soreness and aid in recovery, providing a convenient alternative to traditional massage therapy. Priced at INR 4,999 (MRP), beatXP’s Bolt Massage Gun boasts a 3000 RPM power-packed silent motor, making it India’s lightest massage gun at 600gm. With a 4000 mAh battery offering up to four hours of charge, the massage gun incorporates QuietWave Technology, ensuring a silent massage treatment (<45 dB noise) for uninterrupted use.

Harsimarbir Singh has steered beatXP to become a formidable player in the fit-tech space. The brand’s revenue growth of 15 times since its inception reflects not only the market demand for innovative fitness solutions but also the efficacy of beatXP’s offerings. With a dedicated team of over 50 employees, beatXP is on a mission to make fitness accessible and enjoyable for millions of individuals.

Looking ahead, beatXP, under Harsimarbir Singh’s leadership, aims to solidify its position as India’s top fit-tech-focused brand. With plans to introduce products in the treadmill category and a track record of leading sales in Air Bikes and Body Analyzers, beatXP is poised for further expansion. The vision is clear—to empower over 10 million individuals to lead healthier lives through the brand’s innovative and technology-driven fitness products. As Harsimarbir Singh continues to navigate the fit-tech landscape, beatXP’s journey unfolds as a testament to the transformative power of technology in fostering wellness and making fitness an integral part of everyday life. With a steadfast commitment to innovation and consumer well-being, beatXP, guided by Harsimarbir Singh, is set to shape the future of fitness in India.