Gaurav Singh Rana, Founder of Edistera & Co-Founder of LockTheDeal

Gaurav Singh Rana is the founder of Edistera which offers the B2B commerce platform that supports exceptional ordering experiences both offline and online for manufacturers, brands, and distributors.

Businesses employing Edistera improve operational effectiveness and sales effectiveness, delighting consumers and building long-lasting partnerships. Along with this, he was also the co-founder of LockTheDeal, is a B2B eCommerce platform that offers a variety of goods and brands for retailers, dealers, and traders. Their goal is to eliminate the inefficiencies of India’s conventional distribution model. Additionally, Brands use Lockthedeal’s practical and reliable platform to create a technologically advanced, open sales and distribution network. Ncubate Capital Partners is funding it.

Gaurav earned his MS at the Georgia Institute of Technology in Atlanta, Georgia, and his BE at the Delhi College of Engineering in India. He is very interested in digital distribution, technology, and products. He had previously co-founded three businesses, two of which had successful exits and one of which had not. In order to achieve his Zero to One, he is currently primarily concentrating on the B2B distribution sector.

He wants to share that knowledge with businesses today so they may improve their B2B commerce experience and create enduring relationships with their wholesale clients. They think that B2B transactions can be made more pleasant. Their goal is to improve B2B commerce for everyone in order to assist businesses in growing their businesses.