Founder of the Go-To Indian Cosmetic Brand-Recode Studios, Neetu Bansal

Neetu Bansal is the founder and CEO of Recode Studios which is a domestic cosmetics brand that serves the entire country, has become everyone’s “Go-To-Brand” for every woman by touching the hearts of the entire community.
With only one guy on the team, Recode is led by a team of four strong and energetic women who are seasoned experts and have been essential in delivering a revolutionary transformation in the makeup industry with Universal Studio Arte.

To create the best cosmetic goods in the world, the brand blends quality and originality. The company employs seasoned industry professionals with extensive experience in design, production, and cosmetics product business management.

In India, Recode Studios is the first brand to introduce matte neon eyeliners. On their official website, the brand provides 15 collaborative collections, including a glitter collection by Richa Dave, beauty must-haves by Atul Chauhan and Meenakshi Dutt, and luxury skincare collections from Riyo Herbs and Kleen Wipes. Sindoor sticks, lipsticks, primer, kohl, and eyeliner are among the items available.

Recode currently has over 20 brands offering their products on its official website and app. By the end of the year, Recode Studios hopes to have collaborated with over 100 brands. Its mission is to provide a comprehensive selection of cosmetic and skincare items to the entire domestic market by introducing innovative products and cooperating with other domestic businesses to make its application a One-Stop Destination for all makeup needs.