Founder of Premium Authentic Handmade Brand- Six Yard Story, Shalini Sharma

Shalini Sharma is a marketing professional and founder of the apparel brand Six Yard Story. The premium authentic handmade brand Six Yard Story celebrates traditionalism with a focus on an Indian craft style. The revitalization of the slow fashion movement and the empowerment of weavers are central to their philosophy.

Shalini’s mother’s extensive collection of sarees served as the inspiration for her interest in Indian textiles. She wanted to accomplish something on her own and give back to society, but after a 16-year career in marketing. With Six Yard Story, their primary objective was to maintain traditional workmanship that later transitioned to sustainable fashion.

Their goal is to revive interest in handloom sarees and inspire people to begin a lifelong love affair with them by emphasizing these features. The business was established in August 2020. By concentrating on these features, their goal is to make handloom saris once again fashionable as everyday wear and persuade our customers to begin an enduring love affair with them.

Shalini’s faith in India’s treasured traditions and the abilities of skilled weavers and craftsmen is realized in Six Yard Story. They were moved by the rural communities’ austere lifestyle and unwavering commitment to avoiding waste and using only natural materials and colors when they visited them. They are hopeful that this is only the beginning and that we will be able to contribute to the promotion of their art in many more ways.