Founder of NODWIN Gaming Akshat Rathee.

Managing Director and Co-Founder of NODWIN Gaming, Akshat Rathee understands how AI and ML technologies are driving esports.

An avid gamer from a young age (his nickname is LordNOD), he founded his esports company in 2015. Over the next three years, he is projected to grow at a CAGR of 36%. This shows the tremendous pace of development in the industry,” he said. The company brings expertise and solutions to all aspects of the esports industry for a wide range of labels, from tournaments and events to influencers and content to marketing and activation.

Akshat sees technology as the backbone of the sport. “With increasing innovations in microprocessors, radio, fiber, and software, we have reached the ideal place where all these work in perfect sync to create content of exceptional quality—a powerful gaming setup. , streaming decks and high-speed internet, the streaming landscape has changed,” said Akshat.

The company uses AI to leverage data from sports fully. Data provides detailed knowledge of the player and team performance and results. “My first impressions of OpenAI in Dota 2 were bot players that could prime human players and map their gameplay to customize themselves and maximize their chances of winning. Imagine the level of accuracy you can achieve when playing against learning bots,” said Akshat.

“Of course, we can talk about cloud gaming when 5G debuts in a big way. But right now, remote production of events and live tournaments using integrated augmented reality is an area where innovation shows remarkable results. is one of them,” he said when asked about the Indian ecosystem. “Bringing VR into eSports is just an idea. I hope it comes out,” he added.
Regarding the first challenge, Akshat says:
“The big hurdle was overcoming preconceived notions about gaming as a career, so first we had to build a trustworthy ecosystem with legitimacy, hygiene, and value. Second, we needed to reach an effective audience, but that came at the cost of delivering premium-level events and tournaments to regular players. Finally, getting esports recognized by Indian states is an ongoing challenge. ”

“In India, 67% of the population is under the age of 35 and the consumer base continues to grow. We have already seen large-scale investments that never end, so the forecast for the Indian esports market in the coming years looks promising.”

“We plan to expand various IPs in South Asia, India, the Middle East and South Africa. Developing the base level in these regions is our top priority,” he concluded Akshat. rice field.