Anish Popli: Steering ProcMart Towards Global Expansion and Innovation

ProcMart, the Noida-based B2B procurement marketplace, recently secured $10 million in a Series A funding round led by Sixth Sense Ventures. Anish Popli, the Founder and CEO of ProcMart, envisions utilizing this fresh capital to fuel international expansion into Vietnam, Australia, and Dubai in the coming months. The funding will also play a crucial role in strengthening vendor partnerships, upgrading technological capabilities, and enhancing warehousing infrastructure. As the startup sets its sights on the Rs 1,000 crore-revenue mark in the next three years, Anish Popli emerges as a key driver behind ProcMart’s growth trajectory.

Anish Popli’s strategic vision for ProcMart revolves around not only consolidating its presence in the Indian market but also venturing into international territories. The decision to expand operations to Vietnam, Australia, and Dubai reflects Popli’s commitment to positioning ProcMart as a global player in the B2B procurement landscape. Leveraging the funding secured from Sixth Sense Ventures, Popli aims to establish ProcMart as a significant player in international markets while maintaining a robust presence in India.

Recognizing the importance of strong vendor partnerships in the B2B procurement ecosystem, Anish Popli emphasizes the role of the funding in forming effective alliances. The capital injection will enable ProcMart to fortify its relationships with vendors, ensuring a seamless and efficient supply chain for clients. Additionally, the focus on upgrading technological capabilities aligns with Popli’s commitment to providing an advanced and user-friendly platform for businesses. This strategic emphasis on technology positions ProcMart as an innovative force in the B2B procurement space under Popli’s leadership.

Anish Popli’s leadership at ProcMart is underscored by the recent share sale agreement between Tradezeal Online, a subsidiary of IndiaMART, and Sixth Sense Ventures. The collaboration with IndiaMART, a prominent player in the B2B marketplace, highlights Popli’s adept navigation of strategic partnerships. With consistent growth and profitability, ProcMart’s position as a strong player in the B2B procurement ecosystem is further solidified under Popli’s leadership.

Anish Popli’s entrepreneurial journey with ProcMart revolves around providing an end-to-end digital ecosystem for indirect procurement to leading multinational corporations (MNCs) and domestic enterprises. The startup’s suite of services includes purchase order management, contract administration, master data management, e-catalogue management, and market intelligence. Popli’s vision involves positioning ProcMart as a comprehensive solution provider for businesses, addressing diverse procurement needs through a digital-first approach.

In the competitive landscape of B2B supply chain solutions, ProcMart faces competition from Udaan, backed by Lightspeed Ventures, among others. Anish Popli’s strategy involves differentiating ProcMart through a focus on technological innovation, global expansion, and strong vendor partnerships. By aiming to launch white-label items by the end of 2022 and subsequently venturing into construction equipment, Popli positions ProcMart as a versatile and forward-thinking player in the industry.

Under Anish Popli’s leadership, ProcMart has established a noteworthy clientele, including renowned names such as Colgate, Mondelez, Harman, and Vedanta. The startup’s expansion plans involve not only geographical reach but also diversification into new product categories. The launch of white-label items and the subsequent entry into the construction equipment segment showcase Popli’s strategic approach towards broadening ProcMart’s offerings.

As ProcMart sets its sights on global expansion and innovation, Anish Popli’s leadership emerges as a driving force behind the startup’s ambitious goals. The infusion of $10 million in Series A funding marks a pivotal moment for ProcMart, positioning it for accelerated growth under Popli’s strategic guidance. With a keen focus on international markets, strong vendor relationships, technological advancements, and diversified offerings, Anish Popli’s vision for ProcMart’s future reflects a commitment to shaping the landscape of B2B procurement on a global scale.