Amit Sharma and Tanuj Gangwani Revolutionizing Global Sourcing in Fashion and Home Goods

After more than a decade in the ecommerce sector, Amit Sharma and Tanuj Gangwani, former colleagues at Limeroad, identified several inefficiencies in global sourcing for fashion and home goods. These challenges included difficulties in finding the right suppliers, inadequate supply chain infrastructure, high levels of intermediaries, and a lack of transparency. In response, they embarked on a mission to transform the way sourcing works in these industries.

Founded in May 2021, Geniemode is a B2B cross-border tech startup that aims to bring transparency and meritocracy to global sourcing for lifestyle goods. The company operates with a vision to streamline and enhance the sourcing capabilities of buyers, making the process more efficient and accessible.

Amit Sharma, CEO, and Co-founder of Geniemode, explains that the process of evaluating suppliers and managing supply chain connections is far more complex than it appears. Geniemode addresses this complexity by offering end-to-end solutions, from supplier assessment and quality assurance to final qualification and ongoing quality management. The company’s team of experts takes care of these aspects, allowing buyers to focus on their core business. Geniemode serves as a one-stop sourcing and supply chain solution for retailers and suppliers dealing in categories such as home decor, textiles, furniture, apparel, and accessories. The company leverages innovative technology to provide a suite of digital solutions that automate the entire supply chain. This automation brings speed, transparency, innovation, and profitability to the sourcing process.

One of Geniemode’s key differentiators is its commitment to democratizing technology for small and medium brick-and-mortar stores. The company empowers these businesses by providing access to features, insights, and supplier networks that were traditionally only available to larger brands. This democratization aims to level the playing field and enable smaller retailers to compete effectively. Geniemode’s platform also introduces efficiency and transparency into the supply chain. Communication features built into the system enable real-time interactions between buyers and vendors, eliminating information asymmetry and saving valuable time.

Currently, Geniemode operates in India, Bangladesh, Barcelona, the UK, and New York, serving a diverse range of global buyers. The company’s unique approach aims to transform global sourcing for retailers, from small mom-and-pop stores to large global giants. Geniemode has experienced impressive growth and has raised $37.5 million from investors such as Tiger Global and Info Edge India. The company’s month-on-month Gross Merchandise Value (GMV) growth has consistently exceeded 20% over the past 14 months. Geniemode’s angel investors include prominent figures like Deepinder Goyal, Kunal Shah, Prashant Malik, and Pankaj Gupta.

With an annualized run rate exceeding $50 million, Geniemode is focused on profitability and scaling its business. The company’s goal is to achieve an order value of $200 million by 2023. Geniemode’s commitment to transforming global sourcing for fashion and home goods makes it a formidable player in the industry, poised for continued success. As Geniemode continues to expand its reach and impact, Amit Sharma and Tanuj Gangwani’s journey exemplifies how innovative technology and a commitment to democratization can revolutionize traditional industries and empower businesses of all sizes.