Aditya Parashar: Revolutionizing Real Estate Tech with Superise.com

In the ever-evolving landscape of real estate tech, Aditya Parashar, the Founder and CEO of Superise.com, is spearheading a revolution. Founded in March 2015, Superise.com is the result of an unexpected encounter of five co-founders at a business conference. Their discussion on the changing real estate industry and the growing tech ecosystem led to the birth of Superise.com. Aditya Parashar, along with Anil Kumar, Ajay Chauhan, Kaushik Guha Thakurta, and Partha Bardhan, realized that the real estate sector lacked real intelligence, comprehensive information, and human-like interaction.

Superise.com’s Unique Vision:

Aditya Parashar explains that in a market flooded with real estate companies connecting consumers with developers, there’s a significant gap in accountability after consumers make a property purchase. Superise.com aims to address this issue by leveraging technological advancements and implementing big data in the real estate ecosystem, allowing consumers to make informed and intelligent decisions.

Overcoming Challenges:

Unlike many startups, securing seed capital wasn’t a major hurdle for Superise.com, which began with an initial capital of Rs 1.5 crore. Instead, their primary challenges lay in developing solutions that genuinely addressed customer pain points. Nevertheless, despite being just six months old, Superise.com has built a team of around 50 members hailing from diverse sectors, including real estate, technology, and finance.

Expanding Footprint:

Superise.com recently launched its beta version with a focus on Delhi NCR, and it has plans to expand to the top 10 cities to maximize its service delivery outreach. The startup has already partnered with 20 leading developers across NCR and Bangalore. With approximately 2000 daily visitors and an average duration of four minutes on the site, Superise.com has seen substantial engagement since its launch.

Revolutionizing User Experience:

Based in Noida, Superise.com is a web 4.0 real estate tech company that creates a search engine designed to automate and personalize property searches. It enables users to search for properties based on custom criteria, powered by proprietary data and analytics. Superise.com’s emphasis on democratizing information is particularly crucial, given the lack of transparency in the real estate industry.

Empowering Users:

Kaushik Guhathakurta, the COO of Superise.com, highlights the misconception about property prices, which can be much higher than what is initially perceived. Superise.com empowers users with smart tools that enhance customer experience and create an integrated information and transaction-based web platform, setting it apart from others.

Strategic Partnerships:

Superise.com has formed strategic alliances with Uber and PayUMoney to provide additional benefits to its users. Uber offers free pick-up and drop-off services to project sites through a unique coupon code, while PayUMoney provides secure online payment options and rewards users with PayUMoney points on every Superise.com purchase.

Real Estate Market Potential:

The Indian real estate market is poised to reach $180 billion by 2020, making it a significant contributor to the country’s GDP. Parashar’s Superise.com enters this promising market, where significant investment inflows have been witnessed in recent months.

Future Growth:

To stay competitive in the dynamic real estate tech sector, Superise.com will focus on strategic marketing and expanding into non-metro cities. The startup aims to increase its monthly transactions to 100 by early next year, targeting 50% month-on-month growth.

Aditya Parashar’s journey in revolutionizing real estate tech with Superise.com showcases the power of entrepreneurial spirit and innovation. By addressing critical pain points in the real estate industry, Superise.com is set to make a significant impact, providing users with the tools they need to make informed property decisions and ultimately changing the way people engage with real estate.